What is the California Consumer Privacy Act?

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Most consumers want control of their personal information. Unfortunately, businesses are notorious for stealing consumers’ private information to better target advertisements to boost their sales. That said, the California Consumer Privacy Act of 2018 seeks to regulate this by securing privacy rights for consumers in the state of California. If you’d like to learn more about the Act or you believe your rights as a consumer have been violated, continue reading and speak with a knowledgeable California consumer lawyer from our firm.

What are my rights under the California Consumer Privacy Act?

To start, you are guaranteed the right to know, which means that businesses are required to inform consumers of the information they’ve collected, used, shared, or sold. That’s right, businesses can, and often do, sell your private information. You’re also guaranteed the right to request that businesses delete your personal information. Unfortunately, there are some cases where businesses will deny requests to delete private information. In some cases, they can lawfully deny these requests, such as when they can’t verify the request or they can’t delete the information to comply with certain legal obligations, however, in other cases, they may unlawfully deny your request. If you think your request has been unlawfully denied, LA Legal Solutions is here to help.

Under the Act, consumers are also granted the right to opt out of sale, which means that once businesses receive your opt-out request, they can no longer sell your private information. In most cases, they are also required to wait at least twelve months before asking you to opt back into the sale of your private information.

Finally, you are also granted the right to non-discrimination, meaning businesses cannot turn you away for the purchase of certain goods or services.

If you would like to exercise your rights, you should speak with one of our skilled Los Angeles, California attorneys today.

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If you have any matters regarding consumer law, personal injury, employment law, entertainment law, criminal defense or immigration, contact us at Los Angeles Legal Solutions.

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